In early 2012, Carla Olson began working with LIJA's in-house Brand team to help better incorporate video into their plans to revamp the brand. It started with a quick-and-dirty edit of iPhone footage taken behind the scenes during their Fall 12 photo shoot, and expanded into a Brand Story video as well as campaign videos for their Spring 13 line.

Caught In the Act - Fall 12 Preview
Camera Operator: Julie Morgan
Editor: Carla Olson
Beautiful Is - Brand Story
Director: Carla Olson
Directors of Photography: Greg Bartels, Gab Films & Thomas Buchan, ENTYREMEDIA
Editors: Greg Bartels & Carla Olson

Spring 13 Campaign Videos




Medalta Orientation Exhibit
Carla Olson was commissioned to create theatrical video & audio vignettes as part of a permanent orientation exhibit at Medalta Potteries, a National Historic Site in Medicine Hat, Canada. The interactive experience was designed by creative firm December 2nd, and introduces visitors to the story of the site and the history of the clay industry in southern Alberta. For more information, please visit: medalta.org

2010 Wickenheiser International Women's
Hockey Festival

Carla Olson directed and produced a promotional video to tell the story of the first annual Wickenheiser International Women's Hockey Festival, held in Burnaby, Canada from November 18 - 21, 2010. More than a hockey tournament, the festival sets out to foster, educate, support and build the international women's hockey community. For more information, please visit: www.wickhockey.com

Hayley Wickenheiser Tribute Video
Created as the marquee piece for a March 2001 homecoming celebration in Shaunavon, Canada, this video honoured the career of Hayley Wickenheiser, arguably the world's best female hockey player. Since then, her hometown and country have proudly watched her win 3 consecutive Olympic Gold Medals for women's hockey.